But at the same time, critics of the Copyright Directive have deemed the law as yet another step towards the death of the internet. Granted, some have praised the new legislation as groundbreaking for young creatives and companies as it (somewhat) shields them from Facebook, Twitter and Google profiting from the engagement of image sharing, meme culture and news sharing on their platforms. Thing is, it’s not exactly easy to determine what copyright means in the digital world of image hyperlinking, reposting, quoting and memes and, more importantly, who gets to profit from this culture. Earlier this month the European Parliament approved a number of new amendments to the highly criticised and controversial EU Copyright Directive, an extensive piece of legislation that works to tackle copyright infringement online.
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